Article

How to Track Outbound Links in Google Analytics

Great! You have got visitors on your website, you can see they viewed several articles, but where did they go next?

Everyone wants to know why their visitors left their website and this might be for a number of reasons including:-

  • Creating new content around the topics which your visitors go on to read on other sites
  • Identifying influeners which could help promote your content further
  • Identifying possible affiliate marketing opportunities

Whatever the reason, we can enable outbound link tracking really easily using the script below:-

Github Gist Placeholder

The code above checks to make sure the URL is not for the same domain you are looking at and records:-

  • The domain of the URL into the Event Action attribute
  • The full URL itself into the Event Label attribute

So now we can see which websites and pages we refer the most traffic to.

outbound-link-tracking.jpg

me.jpeg

I am a web developer specialising in web driven applications using PHP, MySQL, Symfony and Zend and I am currently working for the The Drum in Glasgow, Scotland.

Most days I can be found frantically coding away with EuroDance in my ears and consuming what I hope to be a never ending supply of coffee... happy days!

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