Author

my profile pic.jpg

Sarah Berman is Digital Manager at The Drum.

Sarah spent several years as a web developer before moving into managing creative teams and digital projects. A frequent speaker on digital management, Sarah is a certified Scrum Master and holds an MBA from Strathclyde Business School.

“My boss doesn’t get it.” The puzzle of motivation.

Management roles have traditionally focused on issuing assignments and offering rewards.  For much of the industrial age, this worked well.  In the vast majority of situations, people do work harder if they know they’ll get a financial bonus or more recognition.  Primed with 100 years of business advice, managers feel they have the tools they need to get things done, retain their staff and hit their targets.

carrot.jpg

But when they find themselves at the helm of a team of developers, or a mixed team of designers and developers, managers get confused.  The promise of rewards only goes so far.   Sometimes, incentives fail to generate any interest and may even lead to resistance.  Developers who never voice any dissatisfaction put in their notice and move on without any explanation, leaving you scratching your head.  It’s really confusing, and there are no easy answers. 

Read more

Advertisement

Digital Ocean