Author

me-20150207.jpg

Starting as a digital designer in 1998, the dot com boom, I have progressed from Designer and Developer to Regional Creative Director, Board Member and general Creative Gun for Hire.

In 2015 the opportunity arose to start Jacob & Rufus Ltd. to bring my experience and enthusiasm to clients that I believe in, while finding ways to make money from the things I love doing.

The Iron Triangle - How does motivation emphasis create an agency environment?

I remember when I first heard about the Iron Triangle. It sounded sinister, Evil Empire like, and not really something I could embrace in my fluffy idealistic agency brain. Just to be clear in this article I am talking about the Project Management version, not the US political system version… which is sinister and is just like the Evil Empire.

ITA-motivation-illustration-20151120.jpg

Back then I was speaking to my then boss, a man who I credit with opening my eyes to a great deal to how an agency works and, more importantly, how it should work. He was explaining in typically simple eloquence, how he wanted us to set expectation with clients. 

Read more

Advertisement

Digital Ocean