I was once told that If you put a £5 note for sale in the window, you can sell it for £5 or maybe even more, but if you put it way at the back of the shop, hidden away and try to sell it for 50p, it still won't sell.
Lesson: No matter how good the product is, if it's not where your customers can see it then it's worthless.
Most publishers will have you believe that adblocker users are monsters, thieves that want free content, these users wont stop until your business is dead!
Adblock is nothing new, it is a representation of the collective voice of internet users screaming "WE WANT CHANGE!", in an industry that is so far behind, we should thank these users for waking us up.
With the emergence of new networks/apps, many online publishers face the same issue. How do we use these to our advantage?
For many years we’ve witnessed the exact same formula, create content on your website then just post a link to your Facebook and Twitter account. You’ve got lots of followers so they should start clicking the links right? So why are the conversion rates still so low. It’s not that we should look to just improve the conversion, we need to change the way we think about the network in question.